To build anticipation for this year’s incredible event, we produced a series of teaser assets inspired by the program’s extraordinary lineup of collaborators. Set in the fictional airport of Genius, our campaign captures a lineup of drivers, each dressed head-to-toe in pieces that reflect the talent they are picking up. The visuals honor the brand’s ongoing endeavour to take you on a journey into the alternative reality, where imagination and Genius run wild..
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Creative: Dan Hart-Davies Associate Creative Director: Pierre Morvan